So you finished your website and don’t see a line out the door to buy your services. It’s all good. If you manage your online marketing smartly, people will come.
Good marketing communicates clear value to your potential clients. This value will lead them to do business with you after you’ve built a relationship with them.
What do you expect?
- The first thing we need to do is manage internet marketing expectations. People don’t just visit your website and then buy your services. Website visitors decide in less than 3 seconds if they are going to stay on your website or leave. And once they do leave, they may never find your website again.
Who do you think you are?
- As we’ve mentioned before, your prospects don’t know you yet. They don’t know if you can offer them any solutions to their problems. So, offer them an immediate solution to their problems in exchange for their email address. Now you have provided value to them. Your primary goal for any website visitor is to give you their email address before they continue on their World Wide Web adventures.
You’ve Got Mail
- Email that is. Having your targets email address is the single most important step in creating a relationship with them. It is the best marketing strategy you can implement.
You’ve got to learn how to use email as an effective marketing tool. The benefits are many and include:
- Email helps you build a relationship with your clients based on trust
- It allows you to help your clients by providing immediate value.
- It positions you as an expert and establishes your credibility.
- It grows your client base and your profit.
- Email leverages your time by allowing you to follow up without having to spend one-on-one time with each of your website visitors.
- It keeps you top-of-mind since you are the expert in their inbox every week/month.
- Email gives you the opportunity to give, even to people who truly cannot afford your services.
- It earns you the right to promote your services and programs because you have contributed first.
- It is relatively inexpensive.
- If you are a business that is ready to use email then you’ve got to decide how often you’ll be sending it out and take this commitment seriously. Spend 30 minutes planning a year of emails. If you’re emailing once a month –you’ll just need 12 posts, double that if you’re emailing twice a month. Brainstorm your ideas and choose from the best topics. Then use the Pomodoro Technique to set daily writing goals for a couple weeks to get your emails set up for 6 months at a time.
These aren’t just some random marketing strategies for your small business. They are THE premier examples of exactly what you should be doing to create a successful small business online.
To your success,